Bristol Pegasus Motor Club
To promote their annual Tuition and Track Day at the local Castle Combe Motor Racing Circuit.
As this is a main event within their calendar, take up must be high to recoup the high expense of the day. Therefore design work would be mainly digital based on the event website, but would include email promotion and single colour black printing within the clubs internally produce monthly magazine.
Mostly male car enthusiasts with disposable income. Large age range. Promote ‘fun’ and ‘action’ while still being ‘safe’ and ‘controlled’.
IAQ Graphic Design produced promotional material for the event over several years. There is just a few designs which due to a minimal budget remained the same over several years, purely updated with the date. These designs translated well onto the internally printed club magazine. Designs were also adjusted to form part of an email promotion to existing members and to other motor clubs. Fun cartoon-like graphics were created to advertise the Hot Rod Parade as part of the days timetable. IAQ Graphic Design also produced other graphics to be used on the event website.