Pegasus Motor Club

Bristol Pegasus Motor Club banner heading

Client:
Bristol Pegasus Motor Club
Objective
To promote their annual Tuition and Track Day at the local Castle Combe Motor Racing Circuit.
Content
As this is a main event within their calendar, take up must be high to recoup the high expense of the day. Therefore design work would be mainly digital based on the event website, but would include email promotion and single colour black printing within the clubs internally produce monthly magazine.
Audience
Mostly male car enthusiasts with disposable income. Large age range. Promote ‘fun’ and ‘action’ while still being ‘safe’ and ‘controlled’.

IAQ Graphic Design produced promotional material for the event over several years. There is just a few designs which due to a minimal budget remained the same over several years, purely updated with the date. These designs translated well onto the internally printed club magazine. Designs were also adjusted to form part of an email promotion to existing members and to other motor clubs. Fun cartoon-like graphics were created to advertise the Hot Rod Parade as part of the days timetable. IAQ Graphic Design also produced other graphics to be used on the event website.

2010 Tuition and Track Day Flyer Designed by IAQ Graphic Design2009 Tuition and Track Day Flyer Designed by IAQ Graphic Design

2010 Tuition and Track Day Flyer inviting Dolphin Motor Club Designed by IAQ Graphic Design2010 Tuition and Track Day Magazine Advert 2 Designed by IAQ Graphic Design

2010 Tuition and Track Day Magazine Advert 1 Designed by IAQ Graphic Design 2012 Hot Rod Parade web graphic Designed by IAQ Graphic Design2011 Hot Rod Parade web graphic Designed by IAQ Graphic Design

2011 Tuition and Track Day 2011 price tag Designed by IAQ Graphic Design

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Creating Design & Print Solutions for small to medium sized companies.