Designer Indoor Plants Ltd
This start-up internet based company selling and hiring indoor plants for individuals and companies as the like, required a logo, a flyer and a small classified sized advertisement for print in a chosen national monthly magazine for their service of mail delivery of luxury plants.
A logo with an image of orchid, as this would be the main product, but not to discount other items that the company would provide. An easy to read font due to the small classified advertisements. An element of design was requested for the typeface to follow on from the ‘Designer’ company name.
Business people, purchasers who are not near the end client, mostly women as the final recipient.
Sometimes customers like to have lots of design options. This was the case with Designer Indoor Plants Ltd. Their speciality is orchids, and the customer wanted this to be the main image in their logo and advert design. Below are the selection of logo designs that were presented to the customer.
Draft design 2. Designs 1 & 2 used the finished logo font. This designed used the font colour of the image.
Draft designs 12 & 13 use different images and different frames. This shows the different results using rounded or square corners.
Once the final logo was produced by IAQ Graphic Design, work could start on a postcard for local distribution and a classified advert in Woman and Home magazine.
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