When you design a new logo for a client, chances are they won’t pick the first one. You may produce 50 designs, and then they pick the first one, but that’s another story!
The same happens with huge corporate companies, that tweaked logo took that particular design studio quite a while to come up with that agreed design.
Recently the internet giant Yahoo! did just that. After 18 years it was time for a new look. But in addition to unveiling their new logo, they also showcased the ones that got away. Some bloggers referred to this as a ‘Parade of all the people you decided not to marry before your wedding’
But first to clarify, Yahoo! first started out in the 1990’s with this pixelated style red logo. It was only used very briefly during the early days.
Soon after Yahoo! took on the more familiar design on the purple Yahoo! This was still ‘playful’ but much ‘cleaner’ at the same time.
And in 2013 moved to this…
But in the deleted box / trash can were these other designs.
If it was up to you, which of these 30 would you have chosen?
The change followed Yahoo’s $1.1billion (£720million) purchase of Tumblr, an Internet blogging service where the company rolled out its new logo. It was said that the logo was shown in purple spelling out the word Yahoo!, with no letters touching and ending with an exclamation point. A Yahoo spokesman said ‘We wanted a logo that stayed true to our roots (whimsical, purple, with an exclamation point) yet embraced the evolution of our products’.
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